Is Advertising Driving More Women to Drink?

121
38
Is advertising driving women to drink?

Life often imitates art.  It seems that’s now more true than ever and alcohol producers are counting on it.  Scenes from movies and comedic online ads meant to be funny, can take on lives of their own, with consequences well beyond the computer and TV screen.  As a result, many more women are drinking to excess than ever before.

In 2013, more than a million women ended up in emergency rooms around the country due to heavy drinking, with middle-aged women most severely affected.  Alcohol related deaths for white women ages 35-54 has more than doubled since 1999, according to a study reported by the Washington Post study on health data, accounting for a whopping 8% of total deaths in this age group in 2015.  What’s going on?

I believe one of the key culprits is online ads, which seem to have a bit more edge to them nowadays. At one website, Mad Housewife, they quipped “the most expensive part of having kids is all the wine you have to drink.”  Mommy’s Time Out, another popular online destination, shows two women engaged in casual conversation.  “How much do you spend on a bottle of wine?” one asks.  “I would guess a half hour,” is the reply.  Woman are bombarded with vignettes of busy mothers sipping whiskey, guzzling wine and sidling up to the bar knocking down a few with male co-workers.  The message, ‘it’s cool to be a drinking mom’.  Clips from movies, gone viral online, are also proving problematic.  In one scene from the movie “Trainwreck”, starring pop-culture Amy Schumer, she chugs an entire bottle of boxed wine from Trinchero Family Estates.  Was it mere coincidence that winery was also one of the film’s producers?  I think not.  Young women then followed up online, emulating their cultural hero with videos of them chugging while promoting the product as “binge in a box”.  The wine’s sales jumped 22  percent shortly thereafter.

The liquor industry appears to be cloaking their advertising by coyly draping it in the flag of gender equality,  “we’ve been creating similar ads targeting men for decades.”  However, that just muddles the issue.  They shouldn’t be glorifying drinking to excess to anyone – period.  Not men, not women, not adolescents.  Moreover, women are more easily affected by alcohol than men because they generally weigh less and also metabolize alcohol at a different pace.  The US Surgeon General classifies binge drinking as four drinks within two hours for women, but five when it comes to men.  Women also have unique health concerns including increased risk of breast cancer, heart disease and certain nerve conditions.

The biggest concern is that this new casual form of advertising is now becoming the new normal.  It started slowly and continues its creep.  Advertisers typically keep pressing the limits until they hit pushback, anything they can do to drive more sales and line their pockets.  For people who aren’t addicts, there are certainly studies demonstrating some benefits from moderate drinking.  Advertisers use that as their shield.  However, studies have shown that Akai berry and Pomegranate juice have similar levels of anti-oxidants to red wine, without the alcohol.  These benefits can also be achieved by taking Resveratrol, in the form of a pill.  Moreover, studies like those always seem to discount the damage to addicts who get caught in the cross-fire, addicts who use such research as an excuse to drink or who mistakenly think they too can benefit.  But addicts don’t do moderation.  That’s why it’s important to print articles like this and to pass them along to others.  We need to be that ‘pushback’ in order to keep the advertisers in check.

121 COMMENTS

  1. hello!,I like your writing so much! share we communicate more about your post on AOL? I require a specialist on this area to solve my problem. May be that’s you! Looking forward to see you.

  2. Its such as you learn my mind! You seem to grasp so much approximately this, like you wrote the guide in it or something. I believe that you simply could do with some p.c. to drive the message home a little bit, however other than that, that is wonderful blog. A great read. I’ll certainly be back.

  3. It’s perfect time to make a few plans for the long run and it is time to be happy. I’ve read this publish and if I could I wish to recommend you few interesting things or tips. Perhaps you could write subsequent articles referring to this article. I wish to learn even more things about it!

  4. You’re certainly correct and I understand you. If you wish, we can also speak about garageband download free, something that fascinates me. The site is definitely fantastic, best wishes!

  5. Hello there! I know this is kinda off topic however I’d figured I’d ask. Would you be interested in exchanging links or maybe guest writing a blog article or vice-versa? My blog addresses a lot of the same subjects as yours and I feel we could greatly benefit from each other. If you might be interested feel free to shoot me an e-mail. I look forward to hearing from you! Great blog by the way!

  6. You are completely right! I loved reviewing this article and I will come back for more as quick as possible. My own internet site is dealing with best instagram followers app, you can check it out if you happen to be still interested in this.

  7. Our LGV (Large Goods Vehicle) HGV training is based in East London, and our LGV/ HGV courses are taught by qualified DVSA LGV & HGV trainers. LGV was formerly known as HGV, where it used to be referred to as HGV Class 2 (now called LGV Category C) and HGV class 1 (Now called LGV Category C+E).

  8. Would you be interested in trading links or maybe guest authoring a blog article or vice-versa? My site discusses a lot of the same subjects as yours and I believe we could greatly benefit from each other. If you’re interested feel free to shoot me an email. I look forward to hearing from you! Awesome blog by the way!

  9. I was speaking with a friend of mine on this info and regarding auto accident attorney too. I believe you made some very good points on this page, we are looking forward to keep reading information from you.

  10. You are absolutely right, I would love to learn more on this subject! I’m also interested in pokemon go news because I consider it’s very trendy in these days. Keep up the good work!

  11. I’m really curious to understand which blog platform you are working with? I’m experiencing several minor protection problems with the latest blog related to best heat pump and I’d like to find something far more safe. Are there any alternatives?

  12. Thanks for writing this info, I bookmarked this site. I am furthermore in need of facts on free full movies online, have you any idea the place where I can discover one thing like this? I’ll return in a little while!

  13. Thank you for the sensible critique. Me & my neighbor were just preparing to do a little research on this. We got a grab a book from our local library but I think I learned more from this post. I’m very glad to see such wonderful info being shared freely out there.

  14. There is amazing developments on the structure of your page, I certainly enjoy this! My website is on the subject of canon printer scanner and there are a lot of things to do, I’m currently a beginner in website development. Take care!

  15. It was actually great reading this and I think you’re completely correct. Tell me if perhaps you are curious about new games, that’s my primary competence. I really hope to check back with you in the near future, bye for now!

  16. I am really loving the theme/design of your blog. Do you ever encounter any kind of internet browser compatibility problems? Quite a few of my own blog visitors have lamented about my freight shipping blog not operating effectively in Explorer but appears great in Firefox. Are there any recommendations to aid fix the situation?

  17. It’s appropriate time to make some plans for the future and it is time to be happy. I’ve read this post and if I could I wish to suggest you some interesting things or tips. Perhaps you can write next articles referring to this article. I desire to read more things about it!

  18. I am truly enjoying the theme/design of your internet site. Do you ever face any web browser compatibility problems? Quite a few of my own website readers have lamented about my free full movies online website not working correctly in Internet Explorer though appears excellent in Opera. Have you got any kind of advice to assist repair the problem?

  19. Thank you for the sensible critique. Me & my neighbor were just preparing to do some research about this. We got a grab a book from our local library but I think I learned more clear from this post. I’m very glad to see such great info being shared freely out there.

  20. I felt amazing to read this info and I believe you’re entirely right. Tell me in the event that you are thinking about generator reviews, this is my major expertise. Hope to hear from you soon enough, take good care!

  21. Hello, i feel that i noticed you visited my weblog so i came to “go back the want”.I’m attempting to in finding things to enhance my website!I guess its good enough to use a few of your concepts!!

  22. Hello! This is my very first comment here so I just wanted to say a fast shout out and say I really enjoy reading your posts. Can you recommend other websites which cover ios 11 jailbreak? I’m as well pretty curious about that! Thanks!

  23. Many thanks for discussing this, I bookmarked this page. I am additionally trying to find info on modem router, have you any idea where I might come across something such as this? I will be back in a little while!

  24. Many thanks for discussing this, I bookmarked this page. I am additionally trying to find info on modem router, have you any idea where I might come across something such as this? I will be back in a little while!

  25. Thanks a bunch for your fantastic content! I certainly appreciated reading it.I’ll make sure to take note of your blog and definitely will come back later on. I wish to suggest you to ultimately keep going with the great work, maybe discuss environmental jobs network also, have a good evening!

  26. Admiring the hard work you put into your website and comprehensive info you present. It’s great to discover a blogging site occasionally that is just not the same old rehashed material. Excellent read! We’ve saved your blog and I am adding the RSS feeds to my own packers & movers mumbai web page.

  27. Many thanks for the marvelous article! I truly appreciated finding out about it.I will make certain to save this site and will come back later on. I want to encourage you to definitely continue your great work, even think about how to watch free movies online also, have a superb morning!

  28. Al Hadi AC Refrigration and Repairing is committed to giving your ACs a new lease of life. We have a team of experienced professionals which has serviced more than a 1000 units, much to the satisfaction of our clients. The effort at Al Hadi has always been to service a call in the shortest span of time and to close it with a happy client. The referrals we get is a testimony to our work. Try our services today!

  29. It was actually wonderful to read this and I feel you’re 100 correct. Tell me in the event that you are considering real estate agent, this is my primary competence. I hope to hear from you soon, cheers!

  30. I’m definitely loving the theme of your information site. Do you come across any kind of browser compatibility issues? Some of my own website readers have lamented about my breathing techniques website not operating the right way in Explorer though looks very good in Safari. Do you have any solutions to help fix this problem?

  31. Many thanks for discussing this, I bookmarked this page. I am additionally trying to find info on modem router, have you any idea where I might come across something such as this? I will be back in a little while!

  32. You are totally right. I enjoyed looking through this article and I will come back for more soon. My internet site is on the subject of health tips, you could take a peek if you happen to be still interested in this.

  33. I am curious to discover what site system you’re utilizing? I am having a few minor security issues with the latest site about new sports and I would like to find something far more safe. Are there any strategies?

  34. Admiring the hard work you put into this site and thorough information you display. It’s good to find a website now and then that is not the similar unwanted rehashed information. Awesome read! We’ve saved your webpage and I’m adding the RSS feeds to our house building plans page.

  35. Are you tired of your ac repair in Dubai? Are you looking for Certified Professionals to carry out your ac repair with improved facilities and in an expert way?. Hot and humid conditions are not easy to tolerate, especially when you are not used to them. But, thanks to the air conditioners – living in such extreme settings can also become a pleasant experience, and more so if you are in Dubai.

  36. Thank you so much for discussing this, I saved the web page. I am also interested in info on excel training, are you aware where I might find something like that? I will return very soon!

  37. Thanks for the strategies you have provided here. Additionally, I believe usually there are some factors which really keep your insurance premium straight down. One is, to take into consideration buying cars and trucks that are inside the good listing of car insurance firms. Cars which have been expensive are usually more at risk of being robbed. Aside from that insurance policies are also in accordance with the value of your truck, so the higher in price it is, then the higher the particular premium you pay.

  38. One thing I’d really like to reply to is that weightloss routine fast can be performed by the perfect diet and exercise. People’s size not only affects appearance, but also the entire quality of life. Self-esteem, depression, health risks, along with physical ability are afflicted in weight gain. It is possible to do everything right whilst still having a gain. If this happens, a problem may be the perpetrator. While an excessive amount of food instead of enough work out are usually the culprit, common medical conditions and widely used prescriptions may greatly enhance size. Many thanks for your post in this article.

  39. I learned more a new challenge on this fat loss issue. A single issue is a good nutrition is tremendously vital any time dieting. A tremendous reduction in junk food, sugary foodstuff, fried foods, sugary foods, pork, and white-colored flour products could be necessary. Retaining wastes unwanted organisms, and wastes may prevent desired goals for fat loss. While specified drugs momentarily solve the problem, the terrible side effects usually are not worth it, and in addition they never give more than a short-lived solution. It is a known incontrovertible fact that 95 of dietary fads fail. Many thanks sharing your notions on this blog.

  40. One thing is that when you find yourself searching for a student loan you may find that you’ll want a cosigner. There are many situations where this is correct because you could find that you do not use a past history of credit so the financial institution will require that you’ve someone cosign the financing for you. Good post.

  41. Thanks for your write-up. One other thing is always that individual American states have their very own laws that will affect householders, which makes it quite hard for the Congress to come up with a fresh set of recommendations concerning foreclosed on householders. The problem is that each state provides own regulations which may interact in an undesirable manner in regards to foreclosure guidelines.

  42. Thanks for the helpful post. It is also my belief that mesothelioma cancer has an incredibly long latency time period, which means that signs of the disease might not exactly emerge until 30 to 50 years after the initial exposure to asbestos. Pleural mesothelioma, which can be the most common variety and has effects on the area around the lungs, might cause shortness of breath, torso pains, as well as a persistent cough, which may bring on coughing up bloodstream.

  43. Thanks for your post. I have usually observed that the majority of people are eager to lose weight as they wish to appear slim and also attractive. Even so, they do not often realize that there are many benefits so that you can losing weight additionally. Doctors assert that overweight people experience a variety of illnesses that can be perfectely attributed to their own excess weight. The great news is that people that are overweight plus suffering from numerous diseases are able to reduce the severity of the illnesses simply by losing weight. You possibly can see a slow but noted improvement in health whenever even a slight amount of weight reduction is realized.

  44. I have really learned new things as a result of your web site. One other thing I want to say is that newer computer system operating systems are likely to allow much more memory to be played with, but they also demand more ram simply to perform. If your computer can not handle additional memory along with the newest software program requires that ram increase, it is usually the time to shop for a new Laptop. Thanks

  45. Hey there could you tell me which platform you’re dealing with? I am planning to get started on my own personal website on uber parking ticket in the near future yet I am having trouble deciding.

  46. Admiring the commitment you invested in the blog and detailed info you offer. It is great to discover a website every now and then that isn’t the same obsolete rehashed material. Amazing read! I have bookmarked your webpage and I’m adding your RSS feeds to our traffic ticket webpage.

  47. I have realized that car insurance companies know the autos which are at risk of accidents along with risks. In addition, they know what style of cars are inclined to higher risk and also the higher risk they may have the higher the actual premium rate. Understanding the easy basics of car insurance will let you choose the right sort of insurance policy that will take care of the needs you have in case you become involved in any accident. Appreciate your sharing your ideas with your blog.

  48. One thing I would really like to say is always that car insurance cancellation is a hated experience so if you’re doing the right things being a driver you won’t get one. Some individuals do have the notice that they are officially dropped by the insurance company they then have to scramble to get more insurance after a cancellation. Low-priced auto insurance rates are generally hard to get after the cancellation. Understanding the main reasons regarding auto insurance canceling can help people prevent losing one of the most critical privileges out there. Thanks for the concepts shared by means of your blog.

  49. One thing I’d like to say is the fact that car insurance cancelling is a terrifying experience and if you are doing the best things being a driver you simply will not get one. A number of people do obtain notice that they’ve been officially dropped by their particular insurance company and many have to fight to get added insurance after a cancellation. Cheap auto insurance rates tend to be hard to get following a cancellation. Having the main reasons regarding auto insurance canceling can help individuals prevent sacrificing one of the most significant privileges available. Thanks for the thoughts shared by means of your blog.

  50. One thing I want to say is that car insurance cancellation is a dreaded experience and if you are doing the appropriate things being a driver you will not get one. Some people do obtain notice that they are officially dumped by their insurance company and many have to struggle to get extra insurance after a cancellation. Low-cost auto insurance rates are generally hard to get from a cancellation. Having the main reasons with regard to auto insurance cancellation can help car owners prevent losing one of the most significant privileges available. Thanks for the tips shared through your blog.

  51. Thanks for the thoughts you have provided here. Moreover, I believe there are numerous factors that really keep your car insurance premium straight down. One is, to bear in mind buying autos that are in the good set of car insurance organizations. Cars which can be expensive tend to be at risk of being lost. Aside from that insurance coverage is also in line with the value of your vehicle, so the more pricey it is, then the higher the particular premium you only pay.

  52. ANPC is a free nation for and by the living men and women of the earth. This Private Nation is a grassroots association based out of Indonesia having its own International Charter, Peace Treaty, Constitution, Rules of conduct and has adopted the Declaration of Human Rights. These Treaties have been Registered by International Notice to the Hague and World Court as well as other agencies worldwide. The entire goal and mission of ANPC is WORLD PEACE and freedom for all the nationals of the world, focusing on a peaceful gathering together of all tribes and nations. Our living men and women are to live as Peaceful Inhabitants on the land, striving always to create a better world today and for future generations.

  53. Thank you for this excellent article! I actually liked it.I’ll be sure to save this website and will come back in the future. I want to encourage you to keep on with your great posts, perhaps write about Arvind Pandit also, have a fine evening!

  54. Many thanks for discussing this, I bookmarked this page. I am additionally trying to find info on modem router, have you any idea where I might come across something such as this? I will be back in a little while!

  55. Many thanks for discussing this, I bookmarked this page. I am additionally trying to find info on modem router, have you any idea where I might come across something such as this? I will be back in a little while!

  56. Youre so cool! I dont suppose Ive learn anything like this before. So nice to find somebody with some authentic ideas on this subject. realy thanks for starting this up. this website is one thing that’s needed on the internet, somebody with a bit originality. useful job for bringing something new to the web!

  57. One thing I’d prefer to say is car insurance canceling is a horrible experience so if you’re doing the proper things as being a driver you will not get one. Lots of people do get the notice that they’ve been officially dumped by their insurance company and many have to fight to get added insurance after a cancellation. Low-cost auto insurance rates are generally hard to get from a cancellation. Knowing the main reasons concerning the auto insurance termination can help car owners prevent losing one of the most critical privileges readily available. Thanks for the suggestions shared through your blog.

  58. Thanks for the strategies you have provided here. Also, I believe there are numerous factors that really keep your insurance premium lower. One is, to bear in mind buying cars that are in the good set of car insurance providers. Cars which can be expensive are more at risk of being stolen. Aside from that insurance policies are also based on the value of the car, so the higher in price it is, then higher the premium you have to pay.

  59. Thanks for the strategies presented. One thing I should also believe is the fact that credit cards presenting a 0 apr often lure consumers in with zero rate, instant endorsement and easy internet balance transfers, nonetheless beware of the top factor that can void your current 0 easy road annual percentage rate and also throw you out into the bad house quick.

  60. I would like to consider the ability of thanking you for that professional advice I have enjoyed viewing your site. We’re looking forward to the commencement of my school research and the complete preparing would never have been complete without consulting your web blog. If I might be of any help to others, I’d be thankful to help as a result of what I have learned from here.

  61. Today, taking into consideration the fast lifestyle that everyone is having, credit cards have a huge demand in the economy. Persons coming from every arena are using the credit card and people who not using the card have made up their minds to apply for one. Thanks for sharing your ideas on credit cards.

  62. Thank you for this excellent article! I actually liked it.I’ll be sure to save this website and will come back in the future. I want to encourage you to keep on with your great posts, perhaps write about Arvind Pandit also, have a fine evening!

  63. I just want to mention I’m newbie to blogs and honestly loved this web blog. More than likely I’m likely to bookmark your blog . You really have impressive stories. Thank you for sharing with us your web page.

  64. Thanks for your publication. One other thing is always that individual states have their own personal laws in which affect property owners, which makes it extremely tough for the the legislature to come up with a fresh set of guidelines concerning property foreclosures on homeowners. The problem is that every state offers own legal guidelines which may work in an unfavorable manner when it comes to foreclosure guidelines.

  65. Thanks for your posting. I also believe that laptop computers are getting to be more and more popular right now, and now tend to be the only kind of computer found in a household. This is because at the same time that they’re becoming more and more affordable, their processing power keeps growing to the point where they are as powerful as personal computers through just a few years ago.

  66. I have observed that of all kinds of insurance, medical insurance is the most dubious because of the discord between the insurance plan company’s duty to remain afloat and the consumer’s need to have insurance policies. Insurance companies’ revenue on health and fitness plans have become low, thus some corporations struggle to profit. Thanks for the tips you write about through your blog.

  67. I’ve learned new things from a blog post. One other thing I have discovered is that usually, FSBO sellers will probably reject anyone. Remember, they would prefer to not ever use your companies. But if a person maintain a comfortable, professional partnership, offering help and remaining in contact for about four to five weeks, you will usually be capable of win a conversation. From there, a house listing follows. Thanks

LEAVE A REPLY

Please enter your comment!
Please enter your name here