So the theory goes, and it makes sense, in terms of opioid addiction. After all, for someone genetically prone to addiction, opioid use provides a direct and practically inescapable path. In fact, the National Institute of Health has recognized alternative pain reduction as one of the three key prongs for fighting the opioid plague. Along those lines, the American Medical Association put together a task force to specifically address a “pain strategy protocol”. Chronic pain affects about 100 million Americans according to a 2011 Institute of Medicine report. By developing more pain reduction options, increasing the use of holistic and healthy living and minimizing the use of opioids, we’ll de a much better job of keeping people from becoming addicts to begin with.